Write your own Childcare Story
The John Wall Childcare Symposium is an annual event dedicated to bridging the gap between innovative childcare solutions and sustainable business success. We explore how the right model, pricing, messaging, and delivery can turn great ideas into thriving centres families truly want.
Childcare Symposium
Running a childcare centre is about more than opening your doors — it’s about inspiring families, creating a place children love, and becoming world famous in your area. The John Wall Childcare Symposium equips owners, operators, and centre managers with the tools, strategies, and inspiration to deliver the very best in care and education.
Whether you’ve recently completed a build or are preparing for your first, this event offers exclusive insights you won’t find anywhere else in Australia. Through networking, interactive workshops, and hands-on training, you’ll gain the knowledge to design spaces, craft experiences, and lead teams that stand out.
What you’ll explore
Join owners and directors from across the country to share ideas, successes, and a passion for ‘real play.’ Stay tuned for details on this year’s Symposium.
Topics covered on the day include:
- New build start-ups – What’s the right design and configuration for your location?
- Your location – Is your site demographical supported and is there a genuine need in your catchment area?
- Design – What is the best design for your children and the community?
- Playground design – How much fun can a child have in one day? What is your point of difference?
- How to make productive decisions
- How to set goals that are both far-reaching and manageable
- How to go beyond your comfort zone
- How to leverage your team leadership skills
The real truth!
Get to know EDGE marketing
Edge Marketing has been a driving force in the childcare sector for over 23 years, working with more than 500 centres nationwide. Specialists in occupancy marketing strategies, Edge has helped centres consistently fill places, build multiple waitlists, and strengthen their long-term market position. Their proven ability to combine data-driven insights, creative execution, and deep sector knowledge has made them a trusted partner for childcare providers looking to grow and thrive.
John Wall has worked alongside Edge throughout this time, playing a pivotal role in supporting the growth of the sector. Together, they have delivered marketing strategies that not only attract families but also build lasting trust and brand recognition. From SEO and Google Ads to websites, content, and Al-driven solutions, Edge’s partnership with John has created sustained success and measurable results across the childcare industry.
